Christmas PR packages – what should be included in them?

PR packages are a popular tool in marketing strategy to build relationships with influencers, journalists or business partners. During the Christmas season, they become an especially effective way to promote a brand and highlight its value and commitment. In this article, we explain what PR packages are, who sends them and for what purpose, how to choose the right influencers to work with, and how to create the perfect Christmas PR package.

What is a PR package?

A PR package is a specially prepared set of products or gifts, which a brand sends for promotional purposes. Often it is a form of gift, aimed at evoking positive emotions, building relationships and increasing brand recognition.

PR packages can include:

• brand products,
• informational materials,
• small gifts related to an occasion, such as the holidays.

Who sends PR parcels and for what purpose?

PR parcels are sent by companies and PR agencies to:

• Promote products: Present new products or bestsellers in a unique way.
• Build relationships: Establish or maintain contact with influencers, journalists and business partners.
• Increase reach: By sharing the package on social media or publishing in the press.
• Highlight brand values: Drawing attention to unique product features or company philosophy.

How to select influencers for PR collaboration?

Selecting the right influencers for collaboration is crucial to the effectiveness of a campaign:

1. Analyze the target audience

• Make sure the influencers you choose have a similar audience to your brand.

2. Engagement verification

• Verify what kind of interactions their posts generate (likes, comments) – a high number of followers does not always translate into an effective collaboration.

3. Authenticity

• Choose people who fit your brand image and have credibility with their audience.

4. Long-term relationships

• Bet on building a long-term relationship, which allows for better results and more authentic recommendations.

Why send Christmas PR packages?

Christmas PR packages are a unique way to highlight your brand:

• Highlight the special nature of the holidays: Christmas is a time of gift-giving, which increases the chance of positive brand emotions.
• Building brand awareness: With a creative approach to packaging and package contents, you can present your brand in a way that will be remembered.
• Increasing reach: Influencers are eager to share holiday gifts on social media, which translates into visibility.

What should be included in a Christmas PR package?

1. Brand products

• Add samples or full-priced products that represent your brand and align with its values.

2. Holiday items

• Christmas ornaments, cookies, tea or scented candles can give your package a special flair.

3. Informational materials

• Include a flyer, product catalog or letter of thanks and Christmas wishes.

4. Personalized touches

• Name-brand greeting cards or small brand-related goodies add to the emotional value of the package.

How to package a Christmas PR package?

Aesthetic and thoughtful packaging is the key to success. A cardboard gift box is an excellent choice – it’s practical, durable and can be easily customized to fit the holiday theme.

Packaging tips:

• Choose a sturdy box: A gift box will not only protect the contents, but also emphasize professionalism.
• Add Christmas decorations: Use ribbons, bows and wrapping paper in Christmas themes.
• Protect the contents: Use fillers such as tissue paper or Christmas confetti to protect products from damage.
• Take care of branding: Put your brand logo on the box or include personalized labels.

What elements can be added to make the package associated with the holidays?

To enhance the festive nature of the package, you should add:

• Christmas tree ornaments,
• Christmas gingerbread or chocolates,
• small scented candles,
• greeting cards,
• spruce or mistletoe branches.

All in all, Christmas PR packages are a great way to differentiate your brand, build relationships and increase brand recognition. It is not only the content that is crucial, but also the way it is packaged – an aesthetically pleasing Christmas-style gift box will emphasize the uniqueness of the gift. With the right selection of influencers and attention to detail, the PR package will become an effective promotional tool that will evoke positive emotions and increase audience engagement.